2412 - How Europe’s Top Brands Drive Explosive Growth with Bitsing's Hugo Van Den Biggelaar

Josh Elledge

Published on: 09/04/2026

In this episode, host Josh Elledge interviews Hugo Van Den Biggelaar, CEO and Co-founder of Bitsing, about "bitsing" — a European growth methodology developed 30 years ago and successfully implemented by over 1,000 organizations, including McDonald's, Sony, and HP. Hugo explains how bitsing uses seven principles combining finance, strategy, and marketing to drive significant growth, averaging 30% year-over-year across thousands of case studies. Originally from the Netherlands and now based in Brooklyn, Hugo discusses his mission to bring bitsing to the US market, his background at Nike, and his passion for Muay Thai.